In particular, selling needs a pick of psychology because you should be able to read situations. Equally, you need to understand customer needs because that is what constitutes a business in the first place.
At the end of all this, making a sale is a rewarding process.
But, in the midst of all this shuffling, isn’t it just wonderful when a customer comes to you ready to purchase your services? Now imagine your customers coming back continually. Surely, that’s even better?
However, this ‘ready to buy customer’ situation doesn’t just happen out of thin air. There is a process behind this level of success too, mostly related to your internal functions.
Here are our 3 steps to achieving the successful sale without the need to continuously selling.
1) Putting a Scalable Structure
By bringing structure to your business value, potential customers will see a clear path of collaboration and consistency within you. An air of consistent collaboration allows your potential customers to buy into you before buying from you. This happens when putting out the feeling of being reliable.
In fact, we have examples of business happening on a grand scale because of visible consistency.
In the food sector, for instance, we have McDonalds and Nandos. No matter where you are – you may be in your hometown or travelling – you know exactly what you are receiving when you step into these outlets.
You may not realise this but your business is no different. For a business to be successful, at least in terms of scaling, you need to inbuild the ability to sell “again and again”. This ability to sell continuously comes with instilling the right structures.
2) Team Development
Dependent on your business, you will face two different kinds of problems when growing.
First, your tasks keep multiplying or second, your team keeps growing. Both of these challenges come with managerial and leadership angles. As such, they require careful examination of resources and building upon refined structures.
More currently, businesses, at least in the UK, are becoming more service-based. This focus on becoming a service-based economy leads to the higher probability of developing a team, rather than building on tasks. However, this is where the fine line comes.
Developing a team is not synonymous with hiring full time employees anymore.
With current times bringing the integration of digital options, there has been a rise in using digital platforms to find ideal individuals, who are not only passionate about what they do, but have the skills to execute for you without the need for extended training.
In this regard, have you considered secretarial or administrative tasks to be outsourced to able hands? If yes, please check our services here.
Doing so is no different to other forms of services outsourcing.
For instance, small businesses are well adapted to outsourcing accounting services for year on year tax returns and advice. Similarly, it is relatively more cost effective to outsource admin and HR tasks during growth periods.
Similarly, you do not expect a business to maintain full time company transportation, even in cases where teams are sent for regular trainings, for instance. That is why, it is useful to have taxi chauffeur services on hand.
Put simply, the extent of outsourcing is expanding and you need to embrace it.
3) The Right Tech Additions
The final piece of the puzzle here is adapting useful tech that adds to your day to day work.
Here, we are not pushing you to get glamorous, usually gimmick, tech. Instead, we are talking of tools that aid communication within your team. Specifically, we are hinting towards softwares, for the most part, that integrate with day to day devices, e.g. smart phones and laptops.
Some of the most popular ones, off the shelf options, are Slack, Trello and Jira. Each of these tools play a specific role in enhancing organisational communication. For instance, Slack gives you the ability to breakdown group chats by topics, as compared to chatting over Whatsapp, for instance, where it is quite difficult to track conversations.
Similarly, Trello allows you to divide tasks by topics, that you can track as per your requirements. For instance, you can create a checklist within a subject and track the progress on tasks.
To learn more and to chat about our services, please feel free to get in touch.